COLTS NECK, NJ – Sports pub? Forget it. Neighborhood beer joint? Not likely. Two Monmouth County entrepreneurs are moving forward on what they hope will one day be a “destination ‘ microbrewery for beers and craft sodas on the site of a 125-year-old dairy farm here. And it will be pet-friendly.
That dairy farm is at 300 Route 34, right next to Delicious Orchards.It is the hope of Philip Petracca of Howell and Greg Taylor of Asbury Park, to open the microbrewery in Fall 2018. It is hard to find someone who doesn’t like the idea. The men received a use variance last month – unanimously – from the township Board of Adjustment.
The variance was required because they are seeking to locate in the B-1 business zone where breweries were not a permitted use. Next, Source Brewing LLC has an application before the state director of the Division of Alcoholic Beverage Control for a limited brewery license and sales room at the site. (Anyone who would like to comment on that should write to the director , P. O. Box 087, Trenton, New Jersey 08625-0087.)
Source Brewing LLC already has received the first of its federal permits and expect to secure the second after renovations are complete and they receive their township certificate of occupancy Renovations are slated to begin in April 2018 and what the men n hope will flow from that is a community-oriented location that also is pet-friendly.
Not coincidentally, Petracca is co-founder and chief executive officer of Fizzics beer system, which is winning accolades throughout the nation and abroad. Petracca, an engineer, and a friend, were able to uncover scientific secrets to beer dispensing including flavor, taste, aroma, carbonation, foam and others.Subscribe
Ten months of research later, and the first Fizzics prototype was born, a portable draft beer dispenser capable of enhancing the taste and drinkability of canned and bottled beer. The prototype was shown off to potential consumers at beer events including the Atlantic City Beer and Music Festival.
In addition to crowdfunding, Fizzics’ appearance on the show “Shark Tank” helped move that company forward. Fizzics was the second-highest equity deal made on the show, receiving $2 million from Mark Cuban and Lori Grenier.
As they went place to place to promote the invention, Petracca and Taylor were wearing shirts that summed it up in a nutshell: “Respect the Beer,” the shirts said. That device now is available on Amazon and in Target, Best Buy and Bed, Bath and Beyond.
But as they brewed and promoted Fissics, Petracca, a father of three, began missing his family and began looking for a beer-oriented business that could cater not only to his family but others as well.
“We are opening a farm-to-glass microbrewery with authentic handcrafted beers and craft sodas,” Petracca said. While the brewery will have no kitchen, the men are seeking arrangements with area restaurants to deliver to customers, who may also bring their own food in as well. They also plan to sponsor activities in the rural setting. Taylor said the location was chosen deliberately.
They did not want their microbrewery in an industrial park or a concrete building somewhere. It also helped that Colts Neck has no such offering in town. They’ve already established partnerships with Delicious Orchards and In the Garden Farm, which will supply wildflower honey for their recipes. They are talking with a nearby farm to utilize the hops crop next season. Colts Neck also has farms producing wheat and barley, they said.
“We just loved the rich agricultural history of Colts Neck,’ said Petracca noting the strong family-minded community was another key to locating there.
Meanwhile, Taylor, a professionally-trained brewer, has been crafting or a year and accumulating recipes he has created over a lifetime to give patrons variety.
“I’ve been brewing since I was 21,” said Taylor whose brewery will represent all the different brewing styles, and will utilize all the senses from cleanliness, glassware, which leads to what we know as flavor, and drinkability,”
“It is always better to drink from the source,” reads their new tagline.
Their plans call for a roof-top beer garden, a taproom and an outdoor beer garden. Visitors also will be encouraged to just lay a blanket on the lawn and enjoy the premises, their promotional material says.